People use keyword phrases to find information about what they want from the internet. More and more people are using the internet all the time and looking for exactly what they want. Your ability to get your message in front of that audience could significantly expand and grow your business.

Begin the brainstorming process with the keyword phrases that come to mind when you think of what people might type in when they’re looking for your product or service. Although you’ll start with the more broad keywords, you’ll find that when you ask yourself what condition your searchers are in when they search for certain things, you’ll better understand if they are ready to buy or if they are just “browsing”.

Once you’ve looked for those broad keywords, start looking for keyword phrases that match even more closely what you’re going after. These 3+ word keyword phrases are usually known as “long tail” keywords. These longer keyword phrases usually represent an individual that is much closer to making a purchase or making a decision on a service.

Now that you’ve found both some broad and “long-tail” keyword phrases, it’s time to see how many times per month these keywords get searched for. There are several free tools you can use to help you get these estimates. Freekeywords.wordtracker.com is one tool and another is Google Adwords keyword tool. These will both give estimates on monthly searches. Don’t rely on just one of these tools, be sure to cross reference results so that you don’t spend a lot of time going for a keyword phrase that doesn’t really get that many searches.

Once you know how many monthly searches there are for your keywords, you need to know which of those keyword phrases have the most competition and the least competition of course. When you can identify keyword phrases that get a good amount of searches with very little competition, you’ll have keywords that you can use to get some good results.

Google has some advanced search features that will tell you how many pages there are in its index that contain your keyword phrase in some strategic places. If you search with Google for the allinanchor or allintitle results, you’ll have data about how often your keyword phrase is used as anchor text or used in the title of the website.

When evaluating which keywords are “good” keywords or good keyword phrases, you can usually tell after you’ve been doing this a while. I usually start with keyword phrases that get at least 100 searches per day. Obviously the more searches per day, the better. As far as competition, I usually look for keyword phrases with less than 10,000 allintitle results. The lower the competition, the better.

Now that you have your keywords, you’ll need to use those strategically on your website or your web pages so that you can get ranked in the search engines. Plan on using your keyword phrases in the title of the page, in the heading or h1 tags and then again as content in the page itself, usually about 3-6% “keyword density”. After you’ve done this, work on getting some back links to your site, some links from other websites, such as social bookmarking sites. Obviously there’s much more to getting backlinks and the other SEO components of what to do once you have your keywords. This is just the beginning. Good luck!

Search engine optimization (SEO) is extremely important to any internet marketer. If your website has high page ranking on search engines, you get large volumes of traffic directed to your web site. The more traffic you get, the more profits you can earn as an internet marketer.

This article outlines some of the essential SEO tactics that any internet marketer needs to know. Many people do some SEO on their web sites but fail to get results simply because they do not make their SEO strategies effective.

• Spend some time researching on keywords and phrases. Use keyword research tools such as Wordtracker or Keyword Elite to find the very best key words and phrases for your niche. Make sure that you use the exact keywords which your customers would use while searching for information on the internet.
• Next, you must optimize your website for your target niche. Provide relevant and keyword-rich content on your web site. The keyword percentage should be 3-5% for most search engines. If your content is relevant and optimized for your keyword(s), your web site should appear on search engines when potential customers do a search on your keywords.
• It is important that you use your keywords and phrases in designing and categorizing your website or blog. Whatever products or services that your offer on your website for your niche, use your best keywords as this will help you to make your website show up on search engines for these keywords. It’s also important that you make sure that the design and layout of your website makes it easy for search engines to index your content. Note that if you use frames in your site, the search engines may have problems reading the information.
• Make sure that your website is relevant, useful and attractive so that other webmasters will want to exchange links with you. You will need to exchange links with other websites, but first you must make sure that your website is interesting, well written and has high quality content so that other webmasters will be eager to exchange links with you.
• Use your keywords in the internal as well as external text links on your websites because this can also help to increase your ranking on search engines.
• All your web pages must have your keywords or phrases, optimized for that particular page, because search engines will pick these up first.

These SEO strategies can make your website rank higher on search engines and also help to maintain that position for the long term. Use them or sacrifice the traffic you could be getting.

To your continued success,

Don

Recommended Resource

Keyword Elite